Case Study: Local SEO Success for McAbee Tree Care

Client Background

McAbee Tree Care is a well-established tree care service provider known for its professional tree trimming, removal, and maintenance services. Although they enjoyed strong visibility within their immediate locality, McAbee Tree Care sought to expand their reach to surrounding counties to attract more clients and grow their business.

They partnered with us at Local Business Spike with the goal of increasing their exposure in these nearby areas through effective Local SEO strategies.

Challenges

Before engaging with Local Business Spike, McAbee Tree Care faced several challenges:

1. Limited Online Visibility in Surrounding Counties: While they ranked well locally, their visibility in neighboring counties was minimal.
2. Underutilized Google Business Profile: Their Google Business Profile lacked optimization, limiting their ability to rank for relevant local searches in their expanded service areas.
3. Need for Additional Traffic Sources: They were not fully leveraging local business directories, social media, and other platforms to drive traffic and inquiries.

Our Approach

To address these challenges, we implemented a comprehensive Local SEO strategy designed to expand McAbee Tree Care’s online presence beyond their immediate locality. Here’s how we did it:

1. Local Search Optimization: We focused on improving McAbee Tree Care's rankings in the targeted surrounding counties. This involved optimizing their website content with location-specific keywords and creating geo-targeted landing pages for each county. Additionally, we enhanced their local backlink profile by securing citations and links from reputable local websites and directories.
2. Optimizing Google Business Profile: A key component of our strategy was optimizing McAbee Tree Care's Google Business Profile to increase visibility in Google Maps and local search results. We updated their profile with consistent and accurate information, added high-quality images, and regularly posted updates and offers to engage potential clients.
3. Local Business Directory Listings: To further boost local SEO and referral traffic, we optimized and updated McAbee Tree Care’s listings on high-authority local business directories. This included ensuring NAP (Name, Address, Phone Number) consistency across all listings to enhance local search visibility and credibility.
4. Social Media and Reputation Management: To build brand awareness and trust, we provided social media management services, regularly posting relevant content and engaging with the community. Additionally, we implemented reputation management strategies to encourage satisfied customers to leave positive reviews, enhancing the company's online reputation.

Results

After implementing our comprehensive Local SEO strategy, McAbee Tree Care experienced significant improvements in several key performance areas:

• Expanded Online Visibility: McAbee Tree Care now ranks prominently in local search results not just in their immediate area but also in several surrounding counties. This expansion in visibility has led to a noticeable increase in inquiries and service requests from these areas.
• Increased Traffic and Leads: By optimizing their Google Business Profile and local directory listings, McAbee Tree Care saw a 65% increase in website traffic from organic local search results. Their Google Business Profile views and actions (calls, direction requests) increased by over 80%.
• Enhanced Online Reputation: Through proactive reputation management and social media engagement, McAbee Tree Care achieved a steady increase in positive reviews, boosting their average rating and overall online credibility.

Conclusion

By partnering with Local Business Spike, McAbee Tree Care successfully expanded their reach and captured new business opportunities in surrounding counties. Our targeted Local SEO approach, combined with effective reputation and social media management, has positioned them as a trusted and visible service provider in their expanded service areas.

If you’re looking to enhance your local presence and drive more business from nearby communities, subscribe now at Local Business Spike to learn how we can help you achieve similar success.