Client: Diamond Lure Campground & RV Resort
Location: Ellijay, GA
Industry: Campground / RV Resort
Website:  https://www.diamondlurecampground.com/

Client Overview:
Diamond Lure Campground & RV Resort, located in Ellijay, Georgia, is a beautiful, family-owned campground with a rich history and a loyal following of campers. However, when they came to us, their online presence did not reflect the quality or experience of their resort. They had an outdated, non-responsive website, minimal local visibility, and a Facebook page that hadn't been updated in over two years despite having over 3,700 followers.

Challenges:

• Outdated, non-mobile-friendly website
• Lack of active social media engagement
• New tent camping section with almost no public exposure
• Office overwhelmed by repetitive phone inquiries
• No system for capturing after-hours leads

Our Approach:

1. Leveraging Their Existing Audience: We immediately capitalized on their existing 3,700+ Facebook followers to re-engage the community while we worked behind the scenes on their digital overhaul. Consistent, engaging posts began reaching thousands of potential campers right away.
2. Developing a Modern, Responsive Website: We built a brand-new, mobile-friendly website that highlighted everything Diamond Lure has to offer—including amenities, on-site activities, local attractions, and a dedicated new section for tent camping. The design focused on simplicity, usability, and showcasing the campground’s unique North Georgia charm.
3. Promoting the Tent Camping Section: With almost no prior exposure, the new tent camping area needed attention. We created an extensive section on the website specifically for tent campers, complete with photos, details, and easy booking access. Social media campaigns also introduced the tent camping experience to a wider audience.
4. Implementing a Smart Chatbot: We developed and trained a custom chatbot to handle the majority of FAQs from potential campers. From site amenities and reservation policies to local attractions, the chatbot now answers questions 24/7—dramatically reducing repetitive phone calls and freeing up valuable time for the campground's office staff.
5. Adding an After-Hours Reservation Form: To ensure no lead was missed, we added an easy-to-use reservation request form for after-business-hours inquiries. This allowed Diamond Lure to capture potential bookings around the clock.
6. Ongoing Social Media & SEO Management: We continue to manage Diamond Lure's Facebook presence, growing engagement and building excitement for upcoming seasons. In addition, we're executing a strategic local SEO campaign to boost their visibility in search results, ensuring more campers discover this "best kept secret" in North Georgia.
   

Results:

• Immediate increase in website traffic and new reservations
• Increased public awareness of the tent camping section
• Significant reduction in repetitive phone calls
• Improved camper experience through real-time chatbot support
• Captured new leads through after-hours form submissions
• Reinvigorated social media presence, reconnecting with their existing audience and expanding their reach

Conclusion:

Through a strategic combination of digital redesign, social reactivation, and automation, Diamond Lure Campground & RV Resort is now positioned for continued growth and success. With a fresh online presence and a stronger connection to their guests, they are thriving both on-site and online.

Visit them at www.diamondlurecampground.com and experience the difference for yourself!